Your business is business, and it’s also your life—your ‘life-li-hood’.  My business is ‘is-ness’; more specifically, the ‘I’ in ‘is-ness’.  It represents that unique personal dimension as part of what you do.  The ‘I’ in business gets overlooked in all the ‘busy-ness’ involved in a business.  Despite the pervasive use of technology, business still boils down to relationships between people.  So how does the ‘I’ of your business inform the way you interact with customers, prospects, clients and co-workers?  How do you put who you are into what you do?  Easier said than done!  I’m not talking about how you create a digital profile; I’m not talking about curated content, replete with retouched photographs; I’m not even talking about a resume or CV.  I’m talking about real-time conversations out of which relationships grow moment by moment.  If you personally believe that you are the value in your leadership, product, service, or candidacy, and you want to effectively communicate that value, then it’s critical to establish mutual trust.  In partnership with the Narrative Research Group, I work with individuals, groups, and teams in a method that develops the self-awareness to discern alignment between your life and your work.  The method is called StoryPathing™ and it’s a fun and effective way to discover how to use your ‘story’ to illustrate who you really are.  Please contact me if you’re interested and want to learn more.